Business Diplomat: Footholds, Not Deals
Awad, founder of EuroGulf Consulting in Brussels, argues that joint ventures, technology transfers and regional hubs keep producing value long after a signed deal would have been forgotten.
Excerpt: Real economic victories are not one-off deals but strategic footholds, says Chamas Awad. Business diplomats build ecosystems of joint ventures, technology transfers and regional hubs.
Interviewed by: Olha Pashchenko
Interviewee: Chamas Awad, Founder & CEO, EuroGulf Consulting (Brussels)
A single deal can be celebrated and forgotten. In this part of its interview series, Business Diplomat presents Chamas Awad’s view, given on behalf of EuroGulf Consulting, on what lasts.
The claim
Based on his firm’s work across Europe–Middle East–Africa corridors, Awad writes: “real economic victories are not one-off deals, but strategic footholds.” A foothold allows further progress; a deal ends when it is signed.
The method
Business diplomats “build comprehensive ecosystems—joint ventures, technology transfers, and regional hubs—generating sustainable, long-term economic value across both exports and Foreign Direct Investment (FDI).” Each element is a structure that continues to produce value.
The shift
The title of this lever in his answer is “Converting ephemeral transactions into State-to-State partnerships.” The aim is to move from the transaction to the relationship, and from the company to the country.
The role of Business Diplomat
The platform’s mission is to give young people experience, bring a diplomatic order to the business world, and benefit states by revitalising the economy. The third aim, benefit to states, depends on lasting partnerships of this kind.
Conclusion
Lasting economic value comes from footholds and ecosystems, not from isolated transactions. Business Diplomat aims to prepare young professionals to build them.
Olha Pashchenko
Contributing writer at EUReflect.
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