Tourism House Brussels: A New Hub for Global Tourismж

Brussels, Belgium – August 2026 – The World Tourism Forum Institute (WTFI) has officially completed the first milestone of Tourism House Brussels, a landmark initiative designed to strengthen the relationship between the global tourism industry and the European institutional ecosystem.

Located in the heart of Brussels, Tourism House will serve as a dedicated platform connecting governments, tourism boards, international organizations, investors, private sector leaders, and policymakers with the European Union's institutions and wider European stakeholder community.

Developed as a strategic initiative of the World Tourism Forum Institute, Tourism House aims to facilitate dialogue, promote international cooperation, support investment opportunities, and create stronger institutional partnerships that contribute to the sustainable growth of global tourism.

The platform will focus on five key pillars:

• Tourism Diplomacy – Strengthening international dialogue and public-private engagement.

• Strategic Partnerships – Building lasting cooperation between governments, institutions and industry leaders.

• Investment Facilitation – Promoting tourism investment opportunities across Europe and beyond.

• Destination Promotion – Providing European visibility for destinations, projects and tourism initiatives.

• Knowledge & Policy Exchange – Encouraging collaboration through forums, research and institutional dialogue.

  

Tourism House is envisioned as Europe's meeting point for tourism diplomacy, where stakeholders from every continent can engage with European institutions, develop cross-border partnerships, and expand international cooperation.

Beyond Europe, the initiative seeks to build stronger tourism bridges between continents by supporting institutional engagement, networking, and long-term collaboration between destinations, tourism organizations, and the private sector.

After six months of planning and preparation, the project has successfully completed its first official phase.

Beginning 1 November 2026, Tourism House Brussels will officially begin welcoming its guests and partners, offering a permanent platform dedicated to dialogue, cooperation, investment, and promotion within the international tourism community.

"Tourism House is more than a physical location—it is a gateway connecting the global tourism ecosystem with Europe's institutional landscape. Our vision is to create a platform where ideas become partnerships, partnerships become investments, and cooperation creates lasting impact for destinations around the world."

As the flagship institutional initiative of the World Tourism Forum Institute, Tourism House reinforces WTFI's long-standing mission of bringing together governments, international organizations, investors, and industry leaders to shape the future of tourism through collaboration and innovation.

About the World Tourism Forum Institute

The World Tourism Forum Institute (WTFI) is an international organization dedicated to advancing tourism through investment, diplomacy, innovation, and strategic partnerships. Through global forums, executive dialogues, investment platforms, and policy initiatives, WTFI works with governments, international organizations, and the private sector to accelerate sustainable tourism development and strengthen international cooperation.